By George Westerman,Didier Bonnet,Andrew McAfee
If you're thinking that the word going electronic” is just correct for industries like tech, media, and entertainmentthink back. actually, cellular, analytics, social media, sensors, and cloud computing have already essentially replaced the complete enterprise panorama as we all know itincluding your undefined. the matter is that the majority bills of electronic in company specialise in Silicon Valley stars and tech start-ups. yet what approximately the different 90-plus percentage of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee spotlight how huge businesses in conventional industriesfrom finance to production to pharmaceuticalsare utilizing electronic to realize strategic virtue. They remove darkness from the foundations and practices that bring about winning electronic transformation. in keeping with a learn of greater than 400 worldwide enterprises, together with Asian Paints, Burberry, Caesars leisure, Codelco, Lloyds Banking team, Nike, and Pernod Ricard, the booklet exhibits what it takes to develop into a electronic grasp. It explains winning transformation in a transparent, two-part framework: the place to invest in electronic features, and the way to lead the transformation. inside of those elements, you’ll learn:
the best way to have interaction higher together with your customers
how you can digitally increase operations
the best way to create a electronic vision
find out how to govern your electronic activities
The publication additionally contains an intensive step by step transformation playbook for leaders to follow.
Leading Digital is the must-have advisor to aid your company live to tell the tale and thrive within the new, digitally powered, international economy.
Read or Download Leading Digital: Turning Technology into Business Transformation PDF
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Leading Digital: Turning Technology into Business Transformation by George Westerman,Didier Bonnet,Andrew McAfee
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