Derek Hansen,Ben Shneiderman,Marc A. Smith's Analyzing Social Media Networks with NodeXL: Insights from a PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, members, and executive businesses alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It presents rapid graphical illustration of relationships of complicated networked facts. however it is going additional than different SNA instruments -- NodeXL used to be built by means of a multidisciplinary group of specialists that collect details reports, computing device technology, sociology, human-computer interplay, and over twenty years of visible analytic idea and data visualization right into a easy software an individual can use. This makes NodeXL of curiosity not just to end-users but in addition to researchers and scholars learning visible and community analytics and their software within the actual world.
In Analyzing Social Media Networks with NodeXL, individuals of the NodeXL improvement group as much as offer readers with a radical and sensible consultant for utilizing the device whereas additionally explaining the improvement in the back of every one function. mixing the theoretical with the sensible, this e-book applies particular SNA directions on to NodeXL, however the idea at the back of the implementation could be utilized to any SNA.
to benefit extra approximately examining Social Media Networks and NodeXL, stopover at the companion site at

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement at the back of each one step, supplying takeaways that can apply any SNA
  • Demonstrates how visible analytics examine may be utilized to SNA instruments for the mass market
  • Presents readers with case reports utilizing NodeXL on well known networks like e mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith

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